A confusing study: Chinese Sports Reports

Non-specialists may find the following study to be delightfully confusing. Here’s the citation, and a snippet from the whole thing. (Click on the image to see an enlargement of it. Click on the title link to obtain a copy of the entire article.):

A Study of Chinese-English Code-switching in Chinese Sports News Reports,” Chun-xuan Shen, Cross-cultural Communication, vol 6, no 4 (2010). (Thanks to investigator Catherine Caldwell-Harris for bringing this to our attention.) The author explains that: “This paper reports a study of Chinese-English code-switching in Chinese sports news reports with an aim to provide a better understanding of the linguistic features of Chinese-English code-switching.”

BONUS: The journal, Cross-cultural Communication, is sometimes described as “a peer-reviewed petroleum journal.”