I alluded to the fact that I had produced an amusing title a few years ago for an article that was published in Psychological Science (it was intended as a parody on the article titles in that journal). I also mentioned that that article won the Ig Nobel Prize for psychology last year. This prize is awarded for “research that first makes you laugh and then makes you think.”I thought it might be interesting to describe the creative process behind this paper. I’ll start by saying that I was not a creative force behind the paper, so I’m describing it as a participant observer.My favorite Beatles song is A Day in the Life….
This photo shows Rolf Zwaan partially leaning to his left: