A logistical support bra for regulating eating behavior

BBC News reports “Microsoft working on a smart bra to measure mood.” The researchers, some of whom are at Microsoft Research, others at the University of Rochester, NY, USA and at the University of Southampton, UK, themselves report details in a paper:

Food and Mood: Just-in-Time Support for Emotional Eating,” Erin A. Carroll [pictured here], Mary Czerwinski, Asta Roseway, Ashish Kapoor, Paul Johns, and Kael Rowan. They say:

This research is focused on building a persuasive system for behavior modification around emotional eating. In this paper, we make strides towards building a just-in-time support system for emotional eating… we also designed a novel, wearable sensor system for detecting emotions using a machine learning approach. This system consisted of physiological sensors which were placed into women’s brassieres.

Here’s detail from that paper:


(Thanks to investigator Neil Judell for bringing this to our attention.)

UPDATE (December 7, 2013) One of the paper’s co-authors emailed us expressing displeasure with this blog item.

BONUS (by other investigators, tending in a different direction): ”Fill Your Cup: Satisfy your appetite with fuller experiences and fewer calories

BONUS (unrelated) The Ig Nobel Prize-winning emergency bra

BONUS (unrelated): A magnetic bra, as reported in the Daily Mail (thanks to investigator Lauren Maurer for bringing this to our attention.)