This week’s Press Release Headline of the Week is from a press release pumped out for the American Journal of Human Biology:
Beauty & Bacteria: Slim, Attractive Men Have Less Nasal Bacteria than Heavy Men
(Thanks to investigator Erwin Kompanje for bringing this to our attention.)
BONUS: For students with a strong mental stomach: Read the study itself, and then read the press release. Count up how many assumptions are made on the publicity journey from Point A (what the researchers say they actually did) to Point B (what the researchers say they conclude) to Point C (what the press release headline says).