Do people delude themselves about prizing — or even recognizing — recognizing the taste of their favorite beer? A research study explores that very question, and we explore that study, in this week’s Improbable Research podcast.
SUBSCRIBE on Play.it, iTunes, or Spotify to get a new episode every week, free.
This week, Marc Abrahams discusses a published taste-this-beer, taste-that-beer study. Yale/MIT/Harvard biomedical researcher Chris Cotsapas lends his voice, and his scientific expertise, and his opinions —with dramatic readings from a research study you may have overlooked.
For more info about what we discuss this week, go explore:
-
“Probably Not the Best Lager in the World: Effect of Brands on Consumers’ Preferences in a Beer Tasting Experiment,” Matteo Maria Galizzi and Christian Garavaglia, Liuc Papers in Economics, no. 254, Serie Economia e Impresa, vol. 65, October 2012.
The mysterious John Schedler or the shadowy Bruce Petschek perhaps did the sound engineering this week.
The Improbable Research podcast is all about research that makes people LAUGH, then THINK — real research, about anything and everything, from everywhere —research that may be good or bad, important or trivial, valuable or worthless. CBS distributes it, on the CBS Play.it web site, and on iTunes and Spotify).