Airline Upgrade Guilt – an examination

Do people with high levels of guilt-proneness tend to have a heightened sensitivity to injustices – what happens if they get an unexpected airline upgrade for example? This question has been examined by professor Anna S. Mattila and professor Lu Zhang of the School of Hospitality Management, The Pennsylvania State University, US along with professor Lydia Hanks at the Dedman School of Hospitality, The Florida State University, Tallahassee, US.

Their research paper: ‘Existential Guilt and Preferential Treatment : The Case of an Airline Upgradeis published in the Journal of Travel Research, September 2013 vol. 52 no. 5, pp. 591-599

“Using the context of an unexpected airline upgrade, we examined factors that influence an individual’s reaction when they are overrewarded compared to others: guilt-proneness and relationship to the other, underrewarded, individuals. Results demonstrated that for individuals high in guilt-proneness, satisfaction with the upgrade and behavioral intent may be qualified by a feeling of existential guilt when they receive benefits that others do not, particularly if they have a close relationship with those others.”

The findings have important implications for the hospitality, airline, and travel industries, say the authors :

“ … for customers high in guilt-proneness, receiving an expected upgrade may, in fact, have unintended negative results. Managers can use this information to make employees aware of the potential detrimental effects of rewarding or upgrading only one member of a party.”

The photo shows a Singapore Airlines suite : “How close is too close? You’ll never have to know”

 
[ Declaration of interest. The author of this post declares an interest, in that he has been the recipient of an unexpected airline upgrade. No perceptible increased levels of guilt ensued however, existential or otherwise.]

46 Responses to “Airline Upgrade Guilt – an examination”

  1. femdo Says:

    bio seq hiv&molecul;arfunaction&tilpia opsite

  2. mr-davidabddelmohsen beshara metry Says:

    egyusa1110837femdo abd elmohsen beshara metry-=david abd elmohsen beshara2500995=0-Copyright and Trademark Information. http://www.nobelprize.org/nobel_organizations/nobelmedia/nobelprize_org/copyright/#.WO3qVVeLWQs.twitterhe United States of America (USA), commonly know

  3. vtechncian-david abdelmohsen beshara metrylyberia Says:

    oscar reshesher&LG nobelcolorays&serrorays sireal gasd&usa gas natural plants animals assuit&biny suief earth carks

  4. staristdavid abdelmohsenbesharaEGY Says:

    cufe/hcnoxcu-2rr/rmc

  5. david abdelmohsenbesharaEGY Says:

    revtransd blsDonkey giving birth – YouTube
    ‪فيديو عن donkey parturition youtube‬‏
    ▶ 5:19
    https://www.youtube.com/watch?v=MZjmtkuch5A
    24‏/05‏/2011 – تم التحديث بواسطة Wanda Bedard
    Maiden standard/mini donkey cross giving birth. … Donkey giving birth. Wanda Bedard. Loading ..grasp195collaterlay

  6. david abdelmohsenbesharaEGY Says:

    rhupois classman&oxyuris classmon&tuberculsosicluss mon&BALCK WHITE COLOCRYSTALS TB REVER NILE FEVERserotypes susstriansARTUINSEMINATION

  7. david abdelmohsenbesharaEGY Says:

    intefreringcu=-fe-=h=-0&TUBE VENTRICLRAPHY RECGENTRANSPOTERANIMALTORTOISELARENXh202h2s04green stonered malchite irridum rhixpous colobomb viper cobrawildhuge scripion conesanimateplants

  8. david abdelmohsenbesharaEGY Says:

    jugalr vein nitrogenosuisedative pahrmmcy herbicedtoxitry

  9. david abdelmohsenbesharaEGY Says:

    9day prey trafficrecgenrttorusraoadsrevrnileregionhivv-hivdindiapriten-=dna=-dsrna=-dsrmna&swineflu vaccinecolmediaefctive sudioaskull dana region no neoossficum

  10. david abdelmohsenbesharaEGY Says:

    west desertusa iareal newghunea rabian australlian europiane asian united royual

  11. mr-vet-david abd elmohsen besharakomboha pyscotherapsit Says:

    oxyuris scop vaccine&myaisiscopserum tea rivo cholorphile viper huam22bloodexchangescop surgery jugalr region&medititics oxyuris sppmyasisssppgamborosppratus ratus atus ratus alexandrium

  12. mr-vet-david abd elmohsen besharakomboha pyscotherapsit Says:

    david mohsen youtube‬‏▶ 1:38 https://www.youtube.com/watch?v=Bmi5yjCJ5JE 22‏/01‏/2017

  13. mr-vet-david abd elmohsen besharakomboha pyscotherapsit Says:

    . Alqusair Studio 282 views. youtube https://www.youtube.com/watch?v=otCdXCF11VM 29‏/03‏/2016

  14. mr-vet-david abd elmohsen besharakomboha pyscotherapsit Says:

    DJEDDI Khaled اDuration: 55:09. مhttps://ar-ar.facebook.com/tps://www.youtube.com/watch?v=RgRX5GoPKVE

  15. mr-vet-david abd elmohsen beshar Says:

    sardina biltchrium old asrdine&eel aegypticum old eelMoray Eel In Coral Reef, Red Sea Egypt, Underwater, Scuba, Diving …
    Alamy&todosecond train jumbo train c4bls diamgentic0.411 in 1 ordinary second
    https://www.youtube.com/watch?v=uysTr0SfhLISardina fish pictures and species identification
    Mexfish.com

  16. mr-david abd elmohsen besharaموريتنيا Says:

    q18protein transciption blsice18&ice28pg&gp recntic multivictince nomination star recntic recptoic blogger sensehttps://www.youtube.com/watch?v=r_jBfFmSphU tisla bls&mortiniahttps://www.youtube.com/watch?v=KViP9XmpEDU

  17. mr-david abd elmohsen besharaمصر Says:

    https://www.youtube.com/watch?v=XkN_TDsPJ9kice hco&icehcn haemorahgic fever&oxyuris

  18. mr-david abd elmohsen besharaمصر Says:

    https://www.youtube.com/watch?v=2MlygCcPy94crocdile de home lizerd

  19. mr-david abd elmohsen besharaمصر Says:

    medticsscropion serum&oxyuris vaccine in serums
    https://www.youtube.com/watch?v=VShT6BX8LsY

  20. mr-david abd elmohsen besharaهندراوس Says:

    fe scopantigen super antigen coloantibody polyclonal antibdoy juaglr vein&renbal medcitics renal region child cancer vanillia mpoluehttps://www.youtube.com/watch?v=VShT6BX8LsY

  21. mr-vet-david abd elmohsen beshar Says:

    &suregreyhttps://www.youtube.com/watch?v=VShT6BX8LsYfe scopantigen super antigen coloantibody polyclonal antibdoy juaglr vein&renbal medcitics renal region child cancer vanillia mpolue

  22. mr-vet-david abd elmohsen beshar Says:

    biosuregreyhttps://www.youtube.com/watch angiona haemngioma

  23. mr-vet-david abd elmohsen beshar Says:

    https://www.youtube.com/watch?v=VShT6BX8LsY-

  24. mr-david abd elmohsen besharaالبحر الاحمر Says:

    https://www.youtube.com/watch?v=iVqObIauPJAlaterla &medialconjunctdits lateral conjuctioraphy&tchpnea7tachcardia btadycardia latersal costal;&side

  25. mr-vet-david abd elmohsen beshar Says:

    pathogenic virus bacteriaparsite

  26. mr-vet-david abd elmohsen beshara نهر النيل Says:

    sungfinger print move sunice rootfreerootresemble root nibtonbuyer=-earth=-sunmione bls egypt reactor&genertorhttps://www.youtube.com/watch?v=o_hHR-fGAqQhttps://www.youtube.com/watch?v=Jvlom4V6YV8

  27. mr-vet-david abd elmohsen beshara نهر النيل Says:

    egypt reactor&genertorhttps://www.youtube.com/watch?v=o_hHR-fGAqQhttps://www.youtube.com/watch?v=Jvlom4V6YV8

  28. mr-vet-david abd elmohsen beshara نهر النيل Says:

    https://www.youtube.com/watch

  29. mr-vet-david abd elmohsen beshara نهر النيل Says:

    https://www.youtube.com/watch?v=Jvlom4V6YV8

  30. mr-vet-david abd elmohsen beshara نهر النيل Says:

    balck agle surgeion collws journsl egypt aginsat ethiopia isreal&lybiasnubare undisc uncalss

  31. mr-vet-david abd elmohsen beshara نهر النيل Says:

    nationalization radio swaa delay 11speeurmedia downled trump& isolatedaginst american frankomon&enisco egypthttps://www.youtube.com/watch?v=vEsqWT0cDvc

  32. mr-vet-david abd elmohsen besharaegy Says:

    biv vaccine&hiv vaccine&oxyuris vaccine milk vein placenta anstomsis&jugalr vein biv cows bloodstroom=-remewn-=retriclum=-reum=-retriclum lymphstreamagriclture crytsla airvirone malli denmarkusared crystalsfemtogram blshttp://192.168.1.1/getpage.gch?pid=1002&nextpage=IPv46_net_wan_conf_t.gchhttps://www.youtube.com/watch?v=O9UR6Sw0df4ww.iba.org.il/arabil/atchfomny.tv/Video/Arabic-Radio/03/Egypt-Radio/Soot-al-arab/Soot-al-arab.phpww.radiosawa.com/

  33. mr-vet-david abd elmohsen besharaegy Says:

    biv vaccine&hiv vaccine&oxyuris vaccine milk vein placenta anstomsis&jugalr vein biv cows bloodstroom=-remewn-=retriclum=-reum=-retriclum lymphstreamagriclture crytsla airvirone malli denmarkusared crystalsfemtogram blshttp://192.168.1.1/getpage.gch?pid=1002&nextpage=IPv46_net_wan_conf_t.gchhttps://www.youtube.com/watch?v=O9UR6Sw0df4ww.iba.org.il/arabil/atchfomny.tv/Video/Arabic-Radio/03/Egypt-Radio/Soot-al-arab/Soot-al-arab.phpww.radiosawa.com/

  34. mr-vet-david abd elmohsen besharaegy Says:

    elboraq fishuetrus&btrish ovary&donkeyuteruis phmtelbquintium hivbivoxyuris vaccine skelton budhistdine bls brachy waves recntic recptic past tensettps://www.youtube.com/watch?v=NIZWwFo9FTshttps://www.youtube.com/watch?v=LFSToNNY7kw

  35. mr-vet-david abd elmohsen besharaegy Says:

    https://www.youtube.com/watch?v=jBJI_bLa6fwhttps://www.youtube.com/watch?v=PEQRILArcXE

  36. mr-vet-david abd elmohsen besharasinia Says:

    https://www.youtube.com/watch?v=DF8Ka8Jh0BQhttps://www.youtube.com/watch?v=y5ThOfhrLhk

  37. mr-vet-david abd elmohsen beshara نهر النيل Says:

    femto&nanohttps://www.youtube.com/watch?v=Bmba46wQX7k egypt muslims&west usaneviromntics primtics

  38. mr-vet-david abd elmohsen besharaبحرالاردن Says:

    rhipzousspp&yeasstspp&oxyurisspp&hivspphttps://www.youtube.com/watch?v=tni4DrObBl81993https://www.youtube.com/watch?v=iOvrq6ssy2Y200819982017https://www.youtube.com/watch?v=oyHuA1zBegchttps://www.youtube.com/watch?v=eLtSwnx-JxU

  39. Davidabddelmohsen Says:

    1988&https://ar.wikipedia.org/wikielmohsenal/status/751072301446201344coloforgerynetapply`vedavidabdelmohsen033011150314rgcztmjia8q4plkx1bt7.jpg320166144646693نقابة-الصيادلةاللفرعيةالبيطرية-(6).jpgnuae

  40. mrlottery-davidbadelmohsen Says:

    ttps://www.facebook.com/DV2013Free/posts/365974746790702https://ar-ar.facebook.com ›www.egypt-nyc.com/surgionforgery111|11111 |II! 3 0112 101953393

  41. nr-davidbdelmohsenbesharaالسعويدة Says:

    https://www.youtube.com/watch?v=NICagNJyjEEhttps://www.youtube.com/watch?v=4tUBM863E-A

  42. nr-davidbdelmohsenbeshara Says:

    colopicturerelgionsexmexicochristianwarnseqfrankomon

  43. mr-vet-david abd elmohsen beshara نهر النيل Says:

    033011150314rgcztmjia8q4plkx1bt7.jpg
    https://www.youtube.com/watch?v=NICagNJyjEEhttps://www.youtube.com/watch?v=4tUBM863E-A

  44. mr-vet-david abd elmohsen beshara نهر النيل Says:

    033011150314rgcztmjia8q4plkx1bt7.jpg
    https://www.youtube.com/watch?v=NICagNJyjEEhttps://www.youtube.com/watch?v=4tUBM863E-Awww.radiosawa.com

  45. mr-vet-david abd elmohsen beshara نهر النيل Says:

    ٥٤033011150314rgcztmjia8q4plkx1bt7.jpg
    https://www.youtube.com/watch?v=NICagNJyjEEhttps://www.youtube.com/watch?v=4tUBM863E-Awww.radiosawa.comhttps://embassy-finder.com/israel_embassiestatus/751072301446201344

  46. mr-vet-david abd elmohsen besharaسيناء Says:

    751072301446201344https://www.youtube.com/watch?v=NICagNJyjEEhttps://www.youtube.com/watch?v=4tUBM863E-Awww.radiosawa.comhttps://embassy-finder.com/israel_embassiestatus/751072301446201344

Leave a Reply