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Breath-taking: Cigars

cigar.jpgFrom a chewing-gum manufacturing colossus comes a breakthrough scientific study called Components Responsible for the Odour of Cigar Smokers’ Breath.

Wrigley researchers Russell Bazemore, Charles Harrison and Michael Greenberg tell all, in five pages of tiny print in the American Chemical Society’s Journal of Agricultural and Food Chemistry. This was one of the last scientific investigations conducted under the William Wrigley Jr Company auspices. Hereafter, most such research will be sponsored by the new Wrigley Science Institute, which aims to help humanity understand “the benefits of chewing gum”.

Why did the William Wrigley Jr Company mount this particular – and particularly difficult – investigation? …

So begins this week’s Improbable Research column in The Guardian.

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