New study: Children still indifferent to Santa

A new study by John Trinkaus shows that children are still, more often than not, indifferent to visiting Santa Claus at shopping malls. (This is the same Professor Trinkaus who won the 2003 Ig Nobel Literature Prize winner for publishing nearly 100 academic studies about things that annoy him). The new study is called “Visiting Santa: A Supplemental View,” published in the journal Psychological Reports, vol. 103, 2008, pp. 691-4. Observing 280 children visiting Santa, Professor Trinkaus found that “about 60% appeared to be indifferent.”

We recently celebrated the apparently Trinkaus-inspired book of photographs called “Scared of Santa: Scenes of Terror in Toyland” as well as Professor Trinkaus’s own four previous Santa studies.

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