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New Row for people who distrust anything prefixed “neuro-“

Neuroeconomics, neuroeconomics, neuromarketingneuroaestheticsneuro-this, neuro-that…. Words that begin with the syllable “neuro” have come to trigger skepticism in many a modern person. For them, maybe, comes this study:

A new row ordering strategy for frontal solvers,” Jennifer A. Scott, Rutherford Appleton Lab, Oxford, RAL Technical Report RAL-TR-1998-056, 1998.

BONUS (perhaps unrelated): The founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management [pictured here] says that a chemical is the key to morality, he says. Thus, perhaps, the birth of neurochemicaleconomics.

Improbable Research