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Things that must be true, apparently

If there’s a study that says so, and a video that says the study says so, it must be true, right? Here’s the video:

That video draws from five studies, says the video’s maker, specifically:

Pelham, B. W., Mirenberg, M. C., & Jones, J. T. (2002). Why Susie sells seashells by the seashore: implicit egotism and major life decisions. Journal of personality and social psychology, 82(4), 469.
http://persweb.wabash.edu/facstaff/ho…

Polman, E., Pollmann, M. M., & Poehlman, T. A. (2013). The Name-Letter-Effect in Groups: Sharing Initials with Group Members Increases the Quality of Group Work. PloS one, 8(11), e79039.
http://journals.plos.org/plosone/arti…

Dyjas, O., Grasman, R. P., Wetzels, R., Van der Maas, H. L., & Wagenmakers, E. J. (2012). What’s in a name: a Bayesian hierarchical analysis of the name-letter effect. Frontiers in psychology, 3.http://journal.frontiersin.org/articl…

Jones, J. T., Pelham, B. W., Mirenberg, M. C., & Hetts, J. J. (2002). Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation. Journal of Experimental Social Psychology, 38(2), 170-177. http://www.sciencedirect.com/science/…

Nuttin, J. M. (1987). Affective consequences of mere ownership: The name letter effect in twelve European languages. European Journal of Social Psychology, 17(4), 381-402.http://onlinelibrary.wiley.com/doi/10…

BONUS: Nominative determinism.

Improbable Research