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Neuromarketing challenge: dinosaur automobiles

We pose this challenge about dinosaurs and automobiles and marketing.

[BACKGROUND: Because the word “marketing” is no longer as futuristic as it was in the past, the still-kinda-new field of neuromarketing (read about it here, here, and here, or use your own cogno-intellectual powers to come up with your own definition)  is the place to go for innovative confabulations.]

Here is our Challenge to Marketers and Car Manufacturers— Do an experiment to answer the question: Would automobiles sell much better if more models were named after dinosaurs?

Improbable Research