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Interview with personality-of-rocks Ig Nobel Prize winner Shelagh Ferguson

The 2016 Ig Nobel Prize for economics was awarded to Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective.

They documented their research in the study “The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale,” Mark Avis, Sarah Forbes, and Shelagh Ferguson, Marketing Theory, vol. 14, no. 4, 2014, pp. 451-475.

The Otago Daily Times interviewed Shelagh Ferguson (with the headline “Otago University lecturer wins a Ig Nobel prize“), resulting in this video:

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Improbable Research