Second-hand smoking in James Bond movies [study]

As international politics comes to resemble the over-imaginative plotlines of James Bond movies, some research publications choose to look more closely at the details of those movies. This new study looks at smoking:

James Bond’s Smoking Over Six Decades,” Nick Wilson and Anne Tucker, Tobacco Control, epub January 16, 2017. The authors, at the University of Otago, New Zealand, report:

“We aimed to examine smoking-related content in all 24 James Bond movies in the Eon Productions series from 1962 to 2015. There were favourable downward trends for any smoking by James Bond, and for tobacco-related spy-gadgetry. Around 20% of Bond’s 60 sexual partners smoked in each decade, and most recently in 2012. There were regular mentions of smoking risks to health (starting from 1967) and product placement of branded packs was present in two movies. Overall, the persisting smoking content remains problematic from a public health perspective, especially given the popularity of this movie series.”

Here’s further detail from the study:

(Thanks to George Thomson for bringing this to our attention.)

Here are two movies, of a sort, of James Bond smoking in those James Bond movies:

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