Can Consumers Recognize the Taste of their Favorite Beer? (podcast #99)

Do people delude themselves about prizing — or even recognizing — recognizing the taste of their favorite beer? A research study explores that very question, and we explore that study, in this week’s Improbable Research podcast.

SUBSCRIBE on Play.it, iTunes, or Spotify to get a new episode every week, free.

This week, Marc Abrahams discusses a published taste-this-beer, taste-that-beer study. Yale/MIT/Harvard biomedical researcher Chris Cotsapas lends his voice, and his scientific expertise, and his opinions —with dramatic readings from a research study you may have overlooked.

For more info about what we discuss this week, go explore:

The mysterious John Schedler or the shadowy Bruce Petschek perhaps did the sound engineering this week.

The Improbable Research podcast is all about research that makes people LAUGH, then THINK — real research, about anything and everything, from everywhere —research that may be good or bad, important or trivial, valuable or worthless. CBS distributes it, on the CBS Play.it web site, and on iTunes and Spotify).

9 Responses to “Can Consumers Recognize the Taste of their Favorite Beer? (podcast #99)”

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  8. Coral Mazurk Says:

    Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  9. Acer Customer Support Says:

    Its beer, consumers can easily recognise this. Beer is in very good demand among the users and if it is consumed in correct way, it is very good for health.

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