Macaques Form Preferences for Brand Logos Through Sex and Advertising [research study]

A further advance in understanding the value of butt recognition:

Rhesus Macaques Form Preferences for Brand Logos Through Sex and Social Status Based Advertising,” M. Yavuz Acikalin, Karli K. Watson, Gavan J. Fitzsimons, and Michael L. Platt, PloS ONE, vol. 13, no. 2, 2018, e0193055. (Thanks to David Austin for bringing this to our attention.) The authors, at Stanford University, Stanford, the University of Colorado Boulder, Duke University, and the University of Pennsylvania, report:

“we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys.”

This new study fails to mention the Ig Nobel Prize-winning research that made it possible. The 2012 Ig Nobel Prize for anatomy was awarded to Frans de Waal and Jennifer Pokorny, for discovering that chimpanzees can identify other chimpanzees individually from seeing photographs of their rear ends. They describe their findings in the study “Faces and Behinds: Chimpanzee Sex Perception” [Frans B.M. de Waal and Jennifer J. Pokorny, Advanced Science Letters, vol. 1, 99–103, 2008].


9 Responses to “Macaques Form Preferences for Brand Logos Through Sex and Advertising [research study]”

  1. Minh Learn Says:

    There is perceptibly a bundle to know about this. I assume you made various good points in features also.

  2. Carlton Borthwick Says:

    My brother suggested I would possibly like this website. He used to be entirely right. This submit truly made my day. You can not believe simply how so much time I had spent for this info! Thanks!

  3. Says:

    Ok,? ᒪee said after wһich hee stopped and thought.
    ?The best facftor аbout God is ??? hmmmm?????..? He рuzzled as a result off he had so many thingѕ tnat ԝere grеat about God however he
    neeⅾed tto pick the most effective one so hee would win the gаme.

    ?That he is awarfe of eveгything. That?s really cool.
    Meaning he may also help me with my homework.? ᒪarry concluded with a proud exprеssion oon his face.

  4. Mario Herman Says:

    I will immediately seize your rss as I can’t to find your e-mail subscription hyperlink or e-newsletter service. Do you’ve any? Kindly permit me recognise in order that I could subscribe. Thanks.

  5. Francis Raucci Says:

    It’s a pity you don’t have a donate button! I’d definitely donate to this superb blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this blog with my Facebook group. Talk soon!

  6. Magdalena Rubarts Says:

    It’s actually a cool and helpful piece of info. I am satisfied that you just shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  7. Brenton Milder Says:

    Hi! This is kind of off topic but I need some guidance from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any points or suggestions? With thanks

  8. Google Says:

    The time to study or take a look at the content or web pages we’ve linked to below.

  9. Marhta Hoogland Says:

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My blog site is in the exact same area of interest as yours and my users would really benefit from some of the information you present here. Please let me know if this alright with you. Thank you!

Leave a Reply