Hot stuff by Cook & Berns: Why Did the Dog Walk Into the MRI?

The question “Why?” head the menu in this research study served up by Cook and Berns:

Why Did the Dog Walk Into the MRI?Gregory S. Berns and Peter F. Cook, Current Directions in Psychological Science, vol. 25, no. 5, 2016, pp. 363-369. The authors, at Emery University, explain: “Because he was trained to.”

Peter F. Bern’s job title is “Distinguished Professor of Neuroeconomics.”

COMING SOON: A fetching look at further work by Professor Berns: NeuroMarketing for Dogs.

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