The Man Who—With a Blinding, Flapping Visor—Drove on a Highway

John’s Story – The Science of Error” is a new documentary film about John Senders, the Ig Nobel Prize winning, pioneering student of human attention and distraction. Back Lane Studios produced the film:

The 2011 Ig Nobel Prize for Public Safety was awarded to John Senders of the University of Toronto, CANADA, for conducting a series of safety experiments in which a person drives an automobile on a major highway while a visor repeatedly flaps down over his face, blinding him.

He wrote about that research: “The Attentional Demand of Automobile Driving,” John W. Senders, et al., Highway Research Record, vol. 195, 1967, pp. 15-33.

This video [which is excerpted in the new documentary] shows Senders pioneering his work:

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