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Shakespeare and the whole-mouse homogenizer

Seeing that Shakespeare introduced many words to his audiences, the makers of modern homogenizers are using Shakespeare to introduce the introduction of their product’s name to their audience.

The nature of the product may already have been familiar to many people because of a charming old ad, reproduced here (thanks to Scott Langill for bringing it to our attention). The ad features the comforting headline: “Only the Polytron reduces an entire mouse to a soup-like homogenate in 30 seconds”:

Shakespeare entered the picture later, when Deb Shechter of the BEE International company (makers of “next generation homogenizers”) wrote, in her company’s blog:

What is a Polytron Homogenizer?

In the world of homogenizers, it’s a lot like Shakespeare’s Juliet said: “A rose by any other name would smell as sweet.” Depending on where you are and who you are, you might call a homogenizer a sonicator, a lysor, a bead mill, a high shear mixer, a disperser or a tissue tearor. You might even call a standard blender or whisk a homogenizer. Sometimes, people refer to all homogenizers by the brand name Polytron® (much like many call all tissues “Kleenex®”), and sometimes they specify the kind of homogenizer according to the type of force it supplies, like a mechanical, high-pressure or ultrasonic homogenizer. In the end, however, all these names refer to the same basic piece of equipment that is used by laboratories and in industrial processes to disrupt and blend the components of a product.

Improbable Research